Fifth Quadrant: A Service Strategy and Research Consultancy
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Fifth Quadrant

Customer Service Research

Fifth Quadrant’s Customer Service Research division specialises in Service Strategy and Customer Engagement Research.

We are passionate about measuring and modelling service delivery and the customer experience.

Our obsession with researching service means we know inside-out what customers think about and want from service. And this means we can help organisations improve service, plan service and better understand how service affects overall business performance.

We know that great service leads to customer engagement and that engagement correlates strongly with business performance.

We also believe that great service has a tangible effect on a person’s day and life and that the act of serving someone is one of the most powerful ‘goods’ an organisation can do.

Therefore, service is our chosen field, above all else. And compared to the other things organisations do, we think service is the element of business that has most meaning and purpose and the element that is most often undervalued for its impact on business performance.

Fifth Quadrant Customer Service Research delivers an unrivalled level of knowledge, subject matter expertise and proprietary methodologies to help organisations become more connected with their customers and improve business performance.

Fifth Quadrant Customer Service Research is able to do this by having more customer based data and information related to service than any other company, meaning we are able to offer tremendous insight, value and direction to effective Service Strategy and the customer experience.

And because we are part of Fifth Quadrant, our offering extends beyond just research to an integrated programme including strategy development and execution, market analysis, diagnostic assessment of service performance and training.

Fifth Quadrant CUSTOMER Service Research offers five core services:


  Customer Engagement Research Voice of Customer Programme Customer Storytelling Customer Engagement Benchmarking Employee Engagement Research

Download our Customer Service Research Credentials Document here.

For more information on these programmes, please contact one our service research team members, phone +61 2 9927 3399 or info@fifthquadrant.com.au.