Customer Storytelling (CustomerStories©) gives the customer freedom to narrate a service experience in their own words and as “they saw it”. Narrative and Story Telling Methodologies are employed. This innovative approach provides a deeper understanding of how an organisation’s customer service is performing, without the organisation imposing their story on the customer, providing unbiased customer guidance for future service delivery. By capturing these stories, organisations can discover breakthrough insights.
For more information on these programmes, please contact one our customer experience research team members, phone +61 2 9927 3399 or firstname.lastname@example.org.