CRM agency Merkle buys Sydney-founded mobile shop 5th Finger

17-Jul-2012

US CRM agency Merkle has expanded its mobile customer service offering with the acquisition of Australian-founded 5th Finger.

5th Finger, founded in 2000 in Sydney and now based in San Francisco, specialises in mobile tools, as well as media and marketing for retail and pharmaceutical clients. Among its achievements is the development of a mobile platform called "RedShop" to create mobile websites and apps and tablet commerce, with differing products tailored to retail and the drug category.

"Our intent is to extend [5th Finger] to other verticals Merkle has expertise in," Merkle's Craig Dempster said. This is the third acquisition for Merkle in recent years after the purchase of Facebook marketing specialist Social Amp agency Impaqt.


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18-Jun-2013

Global outsourcer Aegis, which has a significant presence in Australia, has again received a Silver MVP Quality Award from US-based Technology Marketing Corporation's (TCM) CUSTOMER magazine.

CUSTOMER's MVP Quality Awards acknowledge organisations with "a true commitment to high ethical quality standards, methodology and business compliance". Aegis Global CEO Sandip Sen said the company has earned the MVP Quality Award for the fifth consecutive year.

"This progression clearly outlines our dedication and commitment to providing the best customer experience while continuously maintaining an innovative approach to quality, and offering cost-effective, high-quality solutions to many of the world's leading brands," he said. TMC CEO Rich Tehrani said Aegis has demonstrated a true commitment to high ethical standards, stringent policies and challenging goals.

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13-Jun-2013

US computer giant Dell has opened a new operations site in Chengdu during a forum staged to highlight the Chinese city's potential as an IT hub.

The new Dell facility will combine customer service, sales and manufacturing. "Dell's Chengdu operations site is a milestone in Dell's 'Go West' strategy and underscores our deep commitment to the China market," Dell Global Emerging Markets chairman Admit Midha said. The establishment of Dell's Chengdu facility is also expected to help attract worldwide suppliers to the city and to spur related manufacturing industries in the area.

German software company SAP's Alex Atzberger said China is a very important market for his company. "Chengdu can be a hub of mobile and cloud (technologies) in China. Therefore it is important for SAP to have a development plan in this market," he said. SAP has sent engineers to Chengdu to develop cloud services and other technologies, and it is also working with many partners based in Chengdu and other parts of western China.

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14-May-2013

Leaders in Customer Experience Strategy consulting and the largest provider of Customer Experience Research and Analyst studies in Australia, Fifth Quadrant, this week announced the launch of its Co-creation and Customer Experience Design Practice.

Co-creation is a form of open innovation where ideas are shared. Customer Co-creation is the process of organisations creating products, services and experiences in collaboration with consumers, tapping into their intellectual capital and in exchange giving them a direct say in what actually gets produced, manufactured, developed or designed.

Co-creation is a key part of Fifth Quadrant's Customer Experience Design method and has been used across multiple industry sectors.

Research by Fifth Quadrant shows that despite 62% of organisations across Australia and New Zealand citing Customer Experience as one of their top strategies for 2013, very few involve customers or employees in the Customer Experience Design process. In many cases, it appears that organisations will invest significant time and resources in a customer experience design that doesn't create any significant benefit for the customer or the business.

In order to design differentiated experiences that actually meet customer needs, organisations may utilise Co-creation as a primary method of Customer Experience Design. "It is not possible for organisations to unlock personalised value for customers without having customers involved in the unlocking of that value" said Dr Catriona Wallace, CEO, Fifth Quadrant.

For more information on Fifth Quadrant's Co-creation methodology please contact Claire Chow on +61 2 9927 3399 and please see attachment.

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14-Jun-2013

Milpitas, CA (USA), and Melbourne, Australia - 14 June, 2013 – BolderView today announced that it has opened its doors in Australia and has become a Value Added Reseller (VAR) of Virtual Assistants powered by noHold.

noHold is the developer of the most interactive and diagnostic Virtual Assistant technology and Knowledge Management solutions. With successful Virtual Assistant implementations across multiple industries and on a global scale, noHold has realized the importance of providing a physical office in Australia and New Zealand. Specifically in Australia, one of the largest investor services companies as well as a popular online retailer have used noHold Virtual Assistants to increase First Contact Resolution (FCR) while reducing support costs and increasing customer satisfaction. Virtual Assistants are the future of web and mobile customer interaction.

Global technology market research companies are calling Virtual Assistants (VA) the wave of the future and they are predicting that more than 50% of online transactions will be handled by VAs in the near future. To date, Australian companies have not kept pace with those predictions. None of the leading providers of Virtual Assistant technology have offices in Australia/New Zealand. With no local marketing and sales presence, many ANZ companies are simply not aware of the benefits that Virtual Assistants provide.

BolderView’s founder recognised the opportunity and launched Australia’s first and only company focused exclusively on deploying Virtual Assistant solutions. Opening BolderView’s office in Melbourne means Australian & New Zealand companies have a local source for the world’s leading technologies and reselling noHold Virtual Assistants is a key component of that strategy.

“An existing successful relationship with BolderView’s founder, multiple happy customers and a market propensity to use Virtual Assistants made it very easy for us to decide to expand in Australia. We are happy to work with BolderView and looking forward to our continued partnership,” said Diego Ventura, CEO of noHold.

Dave Brown, Founder and Managing Director of BolderView said, “Companies in North America and Europe have been adopting Virtual Agent technology at an amazing pace. Australian companies are behind the curve – primarily because there’s been no local presence by any of the leading providers. BolderView is changing that. We represent the world’s most advanced Virtual Agent technology and we are very proud for noHold be part of our solutions.”

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20-May-2013

Dr Catriona Wallace defines Customer Experience Strategy.



 

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