Budget airline AirAsia will drastically change its customer service model with plans to close its contact centre service in Malaysia early next year.
Group CEO Tan Sri Tony Fernandes said the service, outsourced to another firm, was not making money and the sales amount was insignificant. Fernandes said the move would encourage more customers to use the carrier's online helpdesk or go to the nearest AirAsia Travel and Service Centre.
"Call centres cannot contain our fast-growing consumer base and their needs," he said. "We stopped sales at the centres four months ago and we will cease call centre services by March 2012." AirAsia has asked its contact centres in Indonesia and Thailand to report whether there is a need for their services. "However, we will maintain call centre services in China and India due to the absence of an AirAsia base there," Fernandes said.
This report is in its 15th year and is regarded as the primary reference for data, information and trends related to the inbound and outbound call and contact centre industry.
Stellar, a leading contact centre and business process outsourcing provider, today announced they have been awarded the contact centre services contract with TransLink with work commencing July 1st 2012.
Acting TranLink CEO Matt Longland said "I'm pleased to welcome Stellar to the TransLink network as we continue to enhance our customer service response for up to 1.5 million calls a year".
"Stellar are specialists in providing contact centres for major brands in Australia and globally, with extensive experience across a wide range of industries including utilities, telecommunications, finance and travel information services. I believe they will be a great information channel for TransLink customers".
Stellar will manage varying call and transaction types including journey planner enquiries, customer feedback and complaints, 'go card' enquiries and transactions, on the 13 12 30 customer contact number.
Melissa Hamilton, Stellar CEO (Asia Pacific) recently said "We're thrilled to have been awarded this opportunity with TransLink. We have a comprehensive understanding of the transport industry in Australia and we look forward to building a strong relationship based on service excellence and innovation".
Dr Catriona Wallace uses the Phone Channel to test customer service while also trying to buy a strapless dress.