Last week some of my colleagues attended an event in Sydney held by a Philippine outsourcer SPi Global where the purpose was to educate Australian businesses about the benefits of outsourcing to the Philippines, namely the westernised culture, English language skills, high level of university education, customer service culture, lower wages and lower attrition to name a few...
But what was more impressive was the fact that SPi Global had set up presence in Australia to form partnerships with local companies for their contact centre and other outsourcing needs. Now this is what I call proactive!
Local presence is a classic International Business market entry strategy, where an overseas company sets up presence in the target country – this is a significant investment but brings about benefits such as having the advantage of being treated as a local company and a shorter learning curve about the local market. This is particularly useful in a country like Australia, where mate-ship and support for local businesses is strong – thus having a local presence can only do your international business good and will help differentiate you from the competition by showing you have a genuine interest in the Australian market as seen through your investment into Australia.
Whilst you may have set up local presence in Australia, it is also important to understand the market’s attitudes towards outsourcing… based on the most recent Fifth Quadrant Australian Contact Centre Outsourcing Market Report 2011, we know that 24% of organisations consider outsourcing as one of their top 10 initiatives. Organisations in Australia believe outsourcing will help them overcome challenges related to maintaining operational costs, upgrading or implementing new technology and increasing productivity … to learn more about the attitudes and perceptions of Outsourcing contact us here to order a copy of the Fifth Quadrant Australian Contact Centre Outsourcing Market Report 2011.
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