Today I conducted an Asia Pacific Webinar on the topic of how to 'Design an Enterprise-wide Multi-Channel Service Strategy'. We had close to 400 attendees, which is exceptionally cool and indicative of the interest APAC organisations have in this topic.
Some interesting info and stats I used in the webinar include:
- Australian contact centre industry about 214,300 seats
- About 7.6% growth in seats since 2011
- Expected to grow 4.1% by end 2012
- Predicted 223,100 seats by end 2012
- 56% multi-channel integration
And now for the Kiwis...
- New Zealand is about 29,610 seats (1% decline)
- The industry predicts stronger growth over the next 12 months with a projected seat size of 31,500 by end of 2012
- 37% multi-channel integration
Main Channel Categories
- Voice
- Face to Face
- Online
- Correspondence (includes email)
- Social Media
- Mobile Apps
Multiple channels in contact centres include:
- Voice : caller to live attendant
- Voice : caller to IVR
- Voice : caller to Speech
- Voice : click to talk
- Voice: caller using VOIP
- Web-self service
- Video: caller using video to CSR
- Video streaming
- Web Chat
- Virtual Web Chat
- Instant Messaging
- Remote Assist
- Co-browsing
- SMS
- Facsimile
- Letter
- Social Media
- Mobile Apps
Gold…;)











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