|
callcentres.net defines Telemarketing as....
"... a type of direct marketing activity whereby selling, promoting or appointment setting for services or products is conducted over the phone or internet channel. A sales or business development person or automated dialler offers prospective customers to purchase or uptake an offer".
Despite often being the topic of criticism by the Australian media, with over 300 million telemarketing calls made in Australia a year and the contact centre industry generating AU$45billion in revenue, the telemarketing industry remains a critical and valuable sector and an essential practice for organisations wishing to acquire and retain customers.
 callcentres.net's "Australian Telemarketing Industry Report: Trends from 2004 to 2008", is a comprehensive report profiling the telemarketing industry and campaign practices in Australia. The report provides an in-depth snapshot of campaign specific data from the telemarketing industry, with particular focus on individual campaigns undertaken by telemarketing contact centres in Australia from 2004 to 2008.
Who should purchase this report:
- CEOs
- Directors
- CFOs
- Business Development Managers
- Service Directors
- Sales Managers
- Telemarketers
- Telemarketing Campaign Managers
- Outsource providers
- Contact Centre Managers
- Operations Managers
- Consultants
- Suppliers to the industry
View table of contents here.
Cost: AUD$2,500 + GST (GST applicable only in Australia).
Order report here. | 
